Web 2.0

Web 2.0 is a term used to describe the new internet services which have evolved from the combined use of more complex technology and faster broadband speeds, to offer a more personalised web experience. Blogging, podcasting and social networking such as Facebook and Twitter are all examples of Web 2.0.

Marketing in this space needs to evolve from the classic web method of 'see click do' to a more consultative approach, placing the consumers at the heart of the communication rather than pushing ads to them.

Our Cheeze DMG 2.0 team includes web designers, developers and account managers who work together to identify, understand and implement new opportunities for clients emerging from Web 2.0 driven developments.

Our Web 2.0 services include:

•    The creation and content development of blogs, forums, vodcasts and fan pages
•    Advertising campaigns on established blogs and social networking sites
•    Brand monitoring services
•    Blog Ambassador Solutions

Strategies for making clients' websites more 2.0 accessible such as:

•    Social bookmarking (the sharing of web favourites amongst the online community)
•    Flickr (online photosharing) and wikipedia (user generated online encyclopedia)
•    Social networks such as Myspace, Bebo and Facebook
•    Second Life strategies, development and production
•    Google Earth Marketing Solutions.

For more information on our Web 2.0 services, feel free to call or email mike.groves@cheezedmg.com to discuss your requirements and our approach.