Media Planning & Buying

We have only one objective, and that's to deliver the best results. That single-minded attitude is reflected in our meticulous approach to media planning and buying.

We aren't constrained by links or loyalties to particular publishers, which means that we operate a fully unbiased buying model and will only recommend those publishers which we feel will provide the best ROI for our clients.

We research all the opportunities which are relevant to each and every campaign and fast track learning by initially running low volume tests. Only once the best performing placements have been identified, will we recommend rolling out the campaign. This means that our results forecasting is very accurate.

As always, each campaign is planned, negotiated, trafficked, ad-served and analysed entirely in-house. Using our own bespoke in-house tools we can fully analyse the success or otherwise of a media campaign and make fully informed recommendations moving forward. Even if a campaign does not initially appear to have been successful we look at all angles to make a full recommendation to the client, whether this is testing different creative messages and sizes or using our groundbreaking exposure2conversion reporting to analyse the media placements role in the full customer purchase cycle.

Our reputation with the media

We have exceptionally strong relationships with all the major publishers and we've also built something of a reputation for being particularly open-minded when it comes to new opportunities. Combine this with our experienced buyers and billings over £12 million and the upshot is that we frequently receive exceptional discounted offers and reduced rates for our clients.
 
Campaign planning
 
Cheeze applies the principles of direct marketing to digital marketing. A typical campaign is founded on thorough planning and faultless execution teamed with rigorous analysis and evaluation - a combination that has become our hallmark.

We have been able to plan media campaigns for all types of clients, industries and budgets, whether it’s a simple search campaign or a rich media homepage sponsorship campaign.

Our 10 years of media buying experience extends to:

•    Search engine marketing – including search, content, local business ads & site placement
•    Display
•    Direct response
•    Brand building
•    Sponsorship
•    eCRM / email
•    Social media
•    Viral
•    Advertorials
•    Contextual
•    Price aggregator
•    Cost per acquisition and affiliate

And by investing in low-cost, low-risk testing, we can pinpoint exactly where the best opportunities lie for your business.

So ultimately we invest the largest part of your online advertising budget in the proven media and creative solutions that will work best for you. What could be more logical?

For more information on our Media Planning & Buying services, feel free to call or email mike.groves@cheezedmg.com to discuss your requirements and our approach.