Email Marketing

Gone are the days of email being used as a cheap mass broadcasting tool. Email now provides the opportunity to deliver highly targeted communications with the ability to monitor and analyse customer behaviour. From that, we then learn and adapt every piece of communication down to an individual level.

At the end of the day, it’s classic DM but with a different channel, which is why we have a specialist email marketing and eCRM team who combine solid DM theory with their passion for digital.

We plan, develop and manage complete eCRM strategies, making sure that everything is fully integrated into all online and offline activity. Our experience extends right across the world, with several campaigns targeting the indigenous people of many European countries (in their local languages) for some of the UK’s leading brands.

We can help with all aspects of Email Marketing including:

• Sourcing qualified external lists and selections
• Test recommendations
• Results forecasting
• Creative development
• Tracking
• Delivery
• In-depth results reporting
• Campaign optimisation

If you'd like to know more about our eCRM and email marketing experience and expertise please call or email mike.groves@cheezedmg.com to discuss your requirements and our approach.