Call Connection Picks CheezeDMG for Digital Marketing Task
27/07/09
Call Connection has awarded the digital marketing business for its aggregator site www.tiger.co.uk, to CheezeDMG following a competitive pitch overseen by Marketing Manager Jo Buck.
The account which covers paid search, display and strategic consultancy will be headed up by CheezeDMG Group Account Director, Donna McGrory.
www.tiger.co.uk provides price comparison quotes for car, bike and commercial vehicle insurance from a wide range of insurance providers. CheezeDMG’s task is to cost-effectively generate awareness of the www.tiger.co.uk brand with online-savvy insurance shoppers; and increase traffic to the site to drive quotes and sales.
Call Connection’s Marketing Manager, Jo Buck said of the appointment, “Our aim is to provide a best of breed experience for those looking for car, motorbike and commercial vehicle insurance. Now that we’ve completed a re-design of the site with improved user experience and products given more prominence, we’re ready to ramp up our digital marketing activity. CheezeDMG’s direct response expertise coupled with experience in the financial services industry and launching new brands online sealed the deal.”
Donna McGrory, Group Account Director at CheezeDMG said, ”We’re excited to be working with Call Connection. Consumers are shopping around more than ever making the aggregator market exciting and dynamic. Insurance is an evolving and competitive market, so it’s great that we can help launch the new www.tiger.co.uk brand in this marketplace. We’ll be looking to quickly drive learning from campaigns to optimise and improve performance and deliver the best possible return on investment.”
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