Dore (consultancy)

Background:

Dore approached Cheeze in the Spring of 2007 with a strong proposition, a drug free cure to Dyslexia, a positive and potentially life changing achievement that was getting being seen as a 'last resort' rather than a proactive consumer decision.

Our work with Dore started in consultation, working to identify the communication channels Dore were using (both offline and online) and identified the way in which the Dore proposition was being communicated.

By working through the key elements of communication and response path, Cheeze were able to help shape an evolved strategy that resulted in a new and continually improving website, clearer and more positive proposition and a greater reach into the social and conversational aspects of online research into Dyslexia.

Deliverables:

•    Sector Research
•    Client away day – brainstorming and idea presentations
•    Strategic development recommendations
•    Audits of current online DM programmes with strategic recommendations
•    Independent audits of their website including usability and site conversion rate analyses


The Results:

Dore were extremely happy with the progress they made with the help of Cheeze consultancy, Global Digital Experience Manager Rosie Sayers comments:

“We chose Cheeze to help us with our new digital strategy because of Jamie Riddell’s expertise and passion for the web and building communities online. But, we got far more than that. From the sales team to the account managers, Cheeze staff are professional and very focused on the task. They were the only ‘web agency’ who were keen to deliver a return on our investment…a breath of fresh air.”

The success of this work continues to roll with Cheeze and Dore tackling more challenges as the year progresses.

Case Studies