Sportsshoes.com (retail)

Background:

Sportsshoes Unlimited, the largest sports shop in the world, was established in 1982 by Bruce Bannister. With access to over 20,000 trainers and sports shoes in over 4,000 different styles, covering a massive range of sports, the store is a shrine for many a sports man and woman. Sportsshoes Unlimited was one of the first sports retailers to launch an e-commerce website and have been successfully meeting our customer's needs online for over 9 years with sportsshoes.com.

Cheeze were approached to manage and develop the online marketing strategy to meet ambitious objectives set by sportsshoes.com. Along with search marketing activities across Google, MSN Search and Yahoo!, aim of the campaign was to drive sales volume as well as addressing price comparison marketing opportunities on Kelkoo. In addition to Search and Price Comparison activity Cheeze also incorporated Search Engine Optimisation consultancy into the media mix.

The overriding objective of the campaign was to deliver a significant ROI for the client by delivering a consistent volume at an acceptable cost per acquisition.



Deliverables:

•    Search Marketing across Google, Yahoo and MSN
•    Price Comparison Marketing on Kelkoo.com
•    Bidding strategies for over 10,000 keywords
•    Retail Campaign Phasing (Christmas, January Sales etc)
•    Online campaign that reflects product additions and removals.
•    Predictive campaign modeling based on previous campaign data.
•    Result collation and presentation
•    Retail Creative Optimisation
•    Daily campaign Optimisation
•    Sports Season Optimisation (Tennis Season, Football Season etc)


The Results:

Exact campaign results are confidential but over the last 9 months sportsshoes.com has seen some significant sales volume from their online campaign. With stringent optimisation techniques put in place by Cheeze, campaign growth is set continue over 2008 with further investment from the client.

"My account team have invested real time in understanding the market we operate in, our products and our business as a whole – they have made themselves experts in our field – impressive stuff!"

Brett Bannister – Marketing Director – Sportsshoes.com

If you would like to know more about Cheeze and the work we do for our clients, contact us

Case Studies