So Google’s putting us in charge of relevancy. Or rather it’s putting however many active gmail users in charge of their own results, which might vaguely affect other gmail users’ results.
As an incoming link to a website is a ‘vote’ for relevancy, so now, we can comment on a site in the search listings and [...]
Topic Archives: SEM
Google’s SearchWiki – Power to the People?
November 21, 2008 – 6:45 pm
Bid999 Saves money & brand damage.
October 14, 2008 – 4:48 pm
Bid999, the agency tool for checking site uptime and downtime works 24 hours a day, checking our client sites every 5 minutes to ensure they are up and running. With this solution we can ensure our paid search campaigns are never running when the client site is down. This not only saves clients money, but [...]
Facebook rolls out Microsoft Live Search
October 8, 2008 – 10:36 am
A new update to Facebook last night includes final integration of Windows Live Search and Facebook. The integration is another part in the $240m investment Microsoft made in FB back in October.
This has the potential for Live.com [Microsoft search] to significantly boost the potential audience for their search product, something that is sorely needed and [...]
Microsoft pay users to search. Bruce Forsyth would be proud…
October 2, 2008 – 4:05 pm
The latest attempt for Microsoft to gain traction in the search market comes in the shape of SearchPerks. Like [bust] ad models of days gone by [Alladvantage, bepaid.com etc.] SearchPerks encourages users to sign up and earn credits based on searching behaviour.
The programme, limited to 25,000 people installs a small tracking device [Internet Explorer only [...]
Tracking Paid Search Through the Purchase Decision Cycle
September 5, 2008 – 12:46 pm
Paid search has often been seen as a purely direct response advertising mechanism but recent work has proven how search can and should be used for brand building.
Google’s move to open up the bidding arena has meant there has never been a more important time to look at all avenues where your company’s product can [...]
Is “Team GB” the new “Cool Britannia”?
August 19, 2008 – 1:03 pm
Team GB Euphoria continues to captivate us here at Cheeze towers which got us thinking, ‘Is Team GB the new Cool Britannia?’ It feels like we haven’t been ‘cool’ for some time, but with Team GB riding high in the olympic medal tables, it finally feels like we are living back in ‘Cool Britannia’.
The BBC [...]
Yahoo! rumoured close to a deal with Google
April 17, 2008 – 10:36 am
Rumours reach Cheeze HQ that Yahoo! and Google are close to closing a ‘big deal’ which would see integration of Google paid ads onto the Yahoo networks. This rumour comes after positive feedback from Yahoo and Google on the two week limited test which saw Google paid ads appear against a small number of Yahoo! [...]
