The latest attempt for Microsoft to gain traction in the search market comes in the shape of SearchPerks. Like [bust] ad models of days gone by [Alladvantage, bepaid.com etc.] SearchPerks encourages users to sign up and earn credits based on searching behaviour.
The programme, limited to 25,000 people installs a small tracking device [Internet Explorer only [...]
Topic Archives: PPC
Microsoft pay users to search. Bruce Forsyth would be proud…
October 2, 2008 – 4:05 pm
Tracking Paid Search Through the Purchase Decision Cycle
September 5, 2008 – 12:46 pm
Paid search has often been seen as a purely direct response advertising mechanism but recent work has proven how search can and should be used for brand building.
Google’s move to open up the bidding arena has meant there has never been a more important time to look at all avenues where your company’s product can [...]
Is “Team GB” the new “Cool Britannia”?
August 19, 2008 – 1:03 pm
Team GB Euphoria continues to captivate us here at Cheeze towers which got us thinking, ‘Is Team GB the new Cool Britannia?’ It feels like we haven’t been ‘cool’ for some time, but with Team GB riding high in the olympic medal tables, it finally feels like we are living back in ‘Cool Britannia’.
The BBC [...]
Don’t forget the daily checks
August 7, 2008 – 4:13 pm
This week has seen the latest QBR (Quality based ranking) update from Microsoft adCenter [site | blog]. Quality based ranking is the name for one of Microsoft’s algorithmic formulas that calculates which ads appear in the top tier paid search positions, above the natural search listings. Essentially positions one, two and three. This is an [...]
Yahoo! rumoured close to a deal with Google
April 17, 2008 – 10:36 am
Rumours reach Cheeze HQ that Yahoo! and Google are close to closing a ‘big deal’ which would see integration of Google paid ads onto the Yahoo networks. This rumour comes after positive feedback from Yahoo and Google on the two week limited test which saw Google paid ads appear against a small number of Yahoo! [...]
