This week has seen the latest QBR (Quality based ranking) update from Microsoft adCenter [site | blog]. Quality based ranking is the name for one of Microsoft’s algorithmic formulas that calculates which ads appear in the top tier paid search positions, above the natural search listings. Essentially positions one, two and three. This is an [...]
Topic Archives: Microsoft
Microsoft Launches Charity Search Engine
June 24, 2008 – 9:45 am
Microsoft has entered the charity space with a new US search engine called Search and Give. www.searchandgive.com. The premise is simple, sign up to the service [using your MSN/Live account details], nominate your chosen charity and start searching. Microsoft tracks the searches for the year and then delivers a cheque to the nomiated charity at [...]
Mesh - is Microsoft finally getting its combined act together?
April 23, 2008 – 10:24 am
After much speculation, Microsoft has released a preview of its closely guarded research and development project, Mesh.
At its core, Mesh is a software program that places the individual at the centre of digital technology – allowing anything and everything with an electrical pulse and a screen to be linked together and controlled by that person. [...]
Microsoft to buy Yahoo?
February 1, 2008 – 5:41 pm
After almost a year of rumoured discussions, Microsoft has formally tabled an offer for Yahoo. [See the official statement from Microsoft here.] The bid, valued at $44.6 would see the two companies join forces as soon as Q3 2008. This tie up would be an impressive one, and a very logical one.
(We borrowed this great [...]
Facebook launch first UK Ad campaigns exclusively through Microsoft.
December 4, 2007 – 6:59 pm
Following up on Andrew’s post, Facebook will now be running UK advertisement deals through the Microsoft Digital Advertising Solutions sales team. The first to sign up for the campaigns includes Orange, Schwarzkopf, The Carphone Warehouse and Gumtree.
Microsoft secured the rights along with buying a 1.6% stake in Facebook and for the past week they have [...]
