Topic Archives: Media

The implications of using financial aggregators for selling insurance products

Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]

Is Media Still a Man’s World?

By Katherine Jerman, Managing Director Cheeze Ltd. Director, DMG plc.
So, from the looks of the IPA’s latest census, women don’t seem to be doing too well when it comes to climbing the career ladder in media.
Media Week’s feature ‘Is Media Still a Man’s World?‘, set out to explore the reality behind these figures.
The feature did [...]