Recently there has been mention of Google’s new social graph API (an API is n interface for letting a program communicate with another program over the web), the main question of course is what is it?
Well the best explanation we have so far, is
“it’s an automated tool that pulls all your social data [...]
Topic Archives: Google
Google and the Social Graph
February 20, 2008 – 9:49 pm
Google algorithim change favours fresh content over links
January 16, 2008 – 2:39 am
The Google Algorithim has been indexing content faster than ever before. The old days of waiting 6 weeks for your page to be indexed has long gone, with new blog posts being indexed in less than an hour.
This is great news, but it throws into question one of Google’s key alogirthim elements, which is linking [...]
From blog to search - how quickly can a blog post be indexed?
January 10, 2008 – 1:24 pm
We have been watching our blog posts to see how quickly they can be indexed by Google. This is an important little test as we can start to see the immediacy of content being fed into Google, which adds to the importance of having regular, relevant content published on a website. The last post we [...]
Google Updates Analytics
December 17, 2007 – 9:51 pm
Last week Google quietly updated its Analytics tool. The updates are quite fundamental, with a brand new tag now available to replace the current tags you may be running. The original tags they ran were old Urchin tags (Google Analytics was Urchin Analytics until it was aquired.) They looked like this:
<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>
<script type=”text/javascript”>
_uacct = [...]
What is Google Open Social?
December 14, 2007 – 2:40 pm
You may have seen a lot of talk about Google launching Open Social - so what is it? Well in a nutshell it is an API standard that other companies can use to open up their site and connect with other sites and apps. For people or companies looking to create an app to go [...]
What are people searching for, what are people talking about?
December 5, 2007 – 6:54 pm
Google is getting ready to publish this years Zeitgest, its digest of the top search terms for the year. Some snippets have been released to the press and some bloggers are already picking up ‘unofficial’ stories, you can read one of each here and here.
You can see the Zeitgest for yourself over at http://www.google.com/press/intl-zeitgeist.html#uk for [...]
Google trialling voting functions on search results
November 29, 2007 – 9:57 pm
Last week we saw Facebook add thumbs up or thumbs down icons to your newsfeed so you can quickly tell Facebook what you like and don’t like. Now word reaches us from Googlified that Google is also trialling voting buttons on search results. The experimental feature enables you flag preferred results which will re-appear next [...]
Google mobile maps - helping you find where you are - without GPS.
November 28, 2007 – 11:35 pm
In 1995, when Jamie was first working in digital agencies, there was talk of mobile phones being able to triangulate where you were and send you a message offering a free coffee when you walked past Starbucks. Roll on 12 years (crikey!) and it’s still not happening. BUT, Google are launching a new product for [...]
Monitoring Bounce Rates - An Agency Viewpoint
October 22, 2007 – 12:38 pm
As an agency, we spend a lot of time looking at data, working to understand how our campaigns can be improved and our client’s ROI increased. These elements range from efficient bidding to responsive creative, all factors that can influence a customers predisposition before visiting a site and hopefully becoming a conversion.
One of the areas [...]
