Topic Archives: Google

Google launches Wikipedia Rival

Google announced last week, the full launch of their Wikipedia beater, Knol [short for Knowledge.] It has a long way to go to beat the 8bn+ articles written on Wikipedia, or the 9.6m unique users in the UK. However, they have a cunning plan up their sleeves.
With immediate effect, any contributor can earn income for [...]

Google tops 1 trillion URLs..

With all the noise of new product launches, and more innovation, it is sometimes hard to remember the original search battle was over index size. Namely, how many pages did each search engine index?
On Friday Google [in what seems to be a new spirit of openness] announced they had topped the 1 trillion mark.  That [...]

Google to buy Digg?

StrategyEye this morning published rumours from ‘multiple sources’ that Google was in the final stages of aquiring Digg.com the market leading social news service. The rumoured price tag is $200m which seems quite fair in this near hysterical market [remember the $1bn to $15bn valuation of Facetbook?].
The details are currently sketchy and we will post [...]

5 reasons why the Google Yahoo deal may be good for advertisers

OK, this story has been out for a few weeks now, and if you recall there has been a lot of heated debate mainly centered around the concern of Google monpolisation and potential price fixing.
At Cheeze we also have concerns that the Google deal will effectively take Yahoo out of the frame as an independent [...]

Google Analytics offers site benchmarking

Google has made a few updates to Google Analytics recently, which could have real benefit. You may recall we mentioned Google was offering the chance to pool your data with other sites (anonymously) for ease of comparison? Well that comparison is now available [if you have accepted to share the data] with six key benchmarks [...]

Yahoo! rumoured close to a deal with Google

Rumours reach Cheeze HQ that Yahoo! and Google are close to closing a ‘big deal’ which would see integration of Google paid ads onto the Yahoo networks. This rumour comes after positive feedback from Yahoo and Google on the two week limited test which saw Google paid ads appear against a small number of Yahoo! [...]

Google and the Social Graph

Recently there has been mention of Google’s new social graph API (an API is n interface for letting a program communicate with another program over the web), the main question of course is what is it?
Well the best explanation we have so far, is
“it’s an automated tool that pulls all your social data [...]

Google algorithim change favours fresh content over links

The Google Algorithim has been indexing content faster than ever before. The old days of waiting 6 weeks for your page to be indexed has long gone, with new blog posts being indexed in less than an hour.
This is great news, but it throws into question one of Google’s key alogirthim elements, which is linking [...]

From blog to search - how quickly can a blog post be indexed?

We have been watching our blog posts to see how quickly they can be indexed by Google. This is an important little test as we can start to see the immediacy of content being fed into Google, which adds to the importance of having regular, relevant content published on a website. The last post we [...]

Google Updates Analytics

Last week Google quietly updated its Analytics tool. The updates are quite fundamental, with a brand new tag now available to replace the current tags you may be running. The original tags they ran were old Urchin tags (Google Analytics was Urchin Analytics until it was aquired.) They looked like this:
<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>
<script type=”text/javascript”>
_uacct = [...]