There have been a number of negative advertising reports since England failed to qualify last week. These reports all centred around the ‘drop’ in brand spend where there could have been a boost if England were in Euro 2008. But at Cheeze, we are slightly more philosophical.
Our experience shows that major sporting football tournaments, where [...]
Topic Archives: football
Why England’s qualification failure isn’t all bad news.
November 26, 2007 – 7:07 pm
