I am presenting at two conferences in the next fortnight. First I will be attending Infoline’s “Examining Developments in General Insurance Distribution” conference to discuss the rise of aggregators like MoneySupermarket and their potential impact on the insurance industry. A copy of the presentation will be published on the blog on Thursday.
Next week sees me [...]
Topic Archives: Facebook
Upcoming Speaking Events
October 27, 2008 – 6:53 pm
5 tips for setting up a social network
October 13, 2008 – 1:49 pm
Last week we talked to Simon Larcey of Martech Global, on the subject of branded social networks. Simon and I worked together to bring you our five top tips for building your own social network.
1. Research your market
If you have an audience with a specific interest, find out how many use social networks and ask [...]
Facebook rolls out Microsoft Live Search
October 8, 2008 – 10:36 am
A new update to Facebook last night includes final integration of Windows Live Search and Facebook. The integration is another part in the $240m investment Microsoft made in FB back in October.
This has the potential for Live.com [Microsoft search] to significantly boost the potential audience for their search product, something that is sorely needed and [...]
Build your own social network
October 7, 2008 – 12:51 pm
The interest for branded social networks continues unabated, with many brands and businesses opting for a Facebook fan page to achieve their networking aims. Brands like the PDSA [a Cheeze client] are now harnessing Facebook and associated social content to great effect.
However, placing your brand on someone else’s platform is not always the right choice [...]
Scrabulost: a 0:0 draw in the beautiful (word) game
August 27, 2008 – 6:18 pm
It’s a 0:0 draw in the (mis)match between social media and big brands, as both seem to have lost out. Quite why brands are in a battle with social media in the first place is the question. There are doubtless going to be posts and comments all over the online world saying how Mattel / [...]
Facebook leads the growth of Social Networks over the last 12 Months
February 8, 2008 – 4:20 pm
2007 was the year Social Networking (SN) really hit the mainstream and Facebook was its poster-child. The site, originally conceived for use by US college students, threw open its doors to the general public in September of 2006 and took just 12 months to reach and ultimately surpass all of its competitors. Audience figures from [...]
Scoble’s Facebook Account is Re-Opened
January 4, 2008 – 9:55 am
Within 24 hours, Scoble is back on Facebook. and as you would expect he is talking about it here.
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Sphere: Related Content
Facebook’s First Fight of 2008
January 3, 2008 – 6:40 pm
This story is still rumbling on, it started this morning when highly influential blogger, Robert Scoble, had his Facebook account locked. He had been violating the terms of service by running an automated script on FB to see if he could integrate the data he had on FB with that on Plaxo. As the day [...]
Linkedin.com to become the ‘Facebook of Business’
December 14, 2007 – 2:40 pm
Linkedin.com - the leading site for business networkers and connections announced on Monday the launch of Linkedin’s Intelligent Application Platform - like Facebook, Linkedin is opening its site architecture to allow other developers to add in the their own tools, which will offer much greater personalisation of the Linkedin experience. The platform, based on Google’s [...]
Give Peace a Chance (And use Facebook for promoting it)
December 8, 2007 – 12:00 pm
Today is the 27th anniversary of John Lennon’s death. I know that because Yoko Ono told me, we’re friends. Regrettably Yoko and I are not ‘real’ friends but Facebook friends. Yoko is a good example of someone or some brand increasingly using these social networks as channels to connect and communicate, seeking a broader and [...]
