Online aggregators now play an integral part in the media mix and for the most part, they are here to stay. The rise of the aggregator has many different implications on the insurance market and companies are adjusting their marketing to include presence of the likes of Moneysupermarket, Confused.com and GoCompare. Cheeze have put together [...]
Topic Archives: brand
The implications of using financial aggregators for selling insurance products
October 30, 2008 – 4:15 pm
Using Video Conversation For Brands
July 17, 2008 – 1:54 pm
Using online video in ways which resemble more everyday communication has brought some key new players into the online world. Leading the way is Seesmic Inc. of San Francisco, which has been followed by Poodz, Viddyou, and the UK-based Phreadz. All of these sites offer “video conversation”.
In practice, this means that users get the facility [...]
