Bid999, the agency tool for checking site uptime and downtime works 24 hours a day, checking our client sites every 5 minutes to ensure they are up and running. With this solution we can ensure our paid search campaigns are never running when the client site is down. This not only saves clients money, but [...]
Topic Archives: advertising
Top 10 websites in China, September 2008.
October 13, 2008 – 4:26 pm
The latest results from Nielson Net Rating’s study into the Chinese web market shows stunning numbers in the top ten websites. Nielson Netratings, announcing today their joint partnership with Chinarank showcased the big numbers which is making the China market so attractive.
With 253 million active Internet users, China beats the USA with 220 million unique [...]
5 tips for setting up a social network
October 13, 2008 – 1:49 pm
Last week we talked to Simon Larcey of Martech Global, on the subject of branded social networks. Simon and I worked together to bring you our five top tips for building your own social network.
1. Research your market
If you have an audience with a specific interest, find out how many use social networks and ask [...]
Is the next advertising trend ‘emotion’?
September 26, 2008 – 1:39 pm
OK so these are still thoughts, but with the launch of Hypertargeting on Myspace and talk of Last FM offering advertising based on music consumption, are we set to see a new trend in tieing emotion to our advertising.
With search still taking the largest slice of the digital advertising budgets one could argue that there [...]
Why England’s qualification failure isn’t all bad news.
November 26, 2007 – 7:07 pm
There have been a number of negative advertising reports since England failed to qualify last week. These reports all centred around the ‘drop’ in brand spend where there could have been a boost if England were in Euro 2008. But at Cheeze, we are slightly more philosophical.
Our experience shows that major sporting football tournaments, where [...]
