Category Archives: Web 2.0

Micro-blogging: When Does A Trickle Become A Flood?

One of the ways in which Web 2.0 can be characterised is by sites which deal with “presence”, i.e. short form communication, which is constrained to bite-sized chunks of information.
Twitter is a contemporary web phenomenon which illustrates the phenomenon very well. Calling itself a “communication utility” Twitter recently announced it has raised US$20.4m of funding. [...]

Can Social Networks Improve Productivity?

Social networks are having an increasing impact upon behaviour at work. For well over year now, we’ve been seeing press reports about one corporation after another banning the use of social networking sites such as Facebook. Yet we’ve also seen many reports of management using information found on social networks to make decisions to hire [...]

Will 2008 to be the year of the rise of the Semantic Web?

Posing this question to Google results in over a million articles. But are any of them right and in what sense does Google actually understand the question?
The Semantic Web was a phrase coined in the late 90s by the architect of the World Wide Web Tim Berners-Lee. It describes his vision of the future of [...]

Hewlett Packard Offers Blog Tools

Hewlett Packard have launched a number of tools to help bloggers offer ‘print this page’ functions within their blog. The tool, which comes from their Tabblo Developer Site empowers bloggers to add the functionality to their blog making the tools easily available with plug ins for Wordpress, Blogger and Type Pad blogs. These plug ins [...]

Facebook, Beacon or Burden?

Facebook have recently released Beacon. Beacon, part of the sites ‘new’ business products, enabling a brand or business to capture their user’s actions on their own website and send those actions to Facebook for Social Ad distribution into the News Feed.

This new form of behavioural targeting leverages the way social networks work in a new [...]