Many companies benefit from “green” or “ethical” association but how much of it is spin, and how many deserve that status? Such was the rush to adopt the magic green cloak, that skeptics set up the annual Greenwash awards. Still, the concept of ethical brands seems to be growing in direct proportion to people’s awareness [...]
Category Archives: Trends
Wordle, Tag Clouds just got sexier
July 30, 2008 – 4:35 pm
Tag Clouds have been one of the defining visual styles of ‘web 2.0′ - you can see our tag cloud on the right hand side there. In essence a tag cloud monitors every word you publish [in this case, tags] and displays them randomly with size and weight based on frequency of word. In our [...]
Searching Rich Media
July 29, 2008 – 12:26 pm
Google has been indexing Flash since 2004 but the underlying technology that powers millions of front pages and zillions of banner ads has defied the kind of interrogation that makes it truly searchable, until very recently. At the beginning of July, Adobe released what it calls Searchable SWF technology but although this is a step [...]
Social Media Network Theory
July 23, 2008 – 10:22 pm
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This excellent slide show by Jyri Engestrom seeks to shed some theoretical light on the way social media networks function in terms of “social objects”. It’s pretty easy to make sense of even without the accompanying lecture, and if you’re interested in the way social networks currently function and [...]
Can Social Networks Improve Productivity?
July 18, 2008 – 11:23 pm
Social networks are having an increasing impact upon behaviour at work. For well over year now, we’ve been seeing press reports about one corporation after another banning the use of social networking sites such as Facebook. Yet we’ve also seen many reports of management using information found on social networks to make decisions to hire [...]
Using Video Conversation For Brands
July 17, 2008 – 1:54 pm
Using online video in ways which resemble more everyday communication has brought some key new players into the online world. Leading the way is Seesmic Inc. of San Francisco, which has been followed by Poodz, Viddyou, and the UK-based Phreadz. All of these sites offer “video conversation”.
In practice, this means that users get the facility [...]
Dabbling in Dopplr
June 2, 2008 – 12:10 pm
Recently, the New York Times interviewed Jimmy Wales, the founder of Wikipedia, and when asked what his favourite non-wiki website was. His immediate response was “Dopplr….. I love it.”
Mr Wales has good reason to sing Dopplr’s praises; it really is an extremely innovative and original website, and one that is increasingly growing in presence and [...]
Is Media Still a Man’s World?
March 26, 2008 – 9:46 am
By Katherine Jerman, Managing Director Cheeze Ltd. Director, DMG plc.
So, from the looks of the IPA’s latest census, women don’t seem to be doing too well when it comes to climbing the career ladder in media.
Media Week’s feature ‘Is Media Still a Man’s World?‘, set out to explore the reality behind these figures.
The feature did [...]
How will the continued growth of Firefox affect sites and advertisers?
February 5, 2008 – 10:41 pm
The browser war appears to be back on, with Mozilla’s Firefox very much in the ascendancy. A recent report by web measurement firm Xiti Monitor revealed that Firefox is close to deposing Internet Explorer as the dominant browser in a raft of European countries and is catching up, slowly but surely, in virtually every other [...]
Recommendations as Search Results
December 28, 2007 – 12:58 pm
Recommendations have always been an important part of any decision making process when seeking out what you need. And the art of recommending is officially as old as the hills, so it comes as no surprise that in this modern age, a recommendation still holds a lot of weight.
After posting my last article about the [...]
