SEO is really not such a dark art. Although it has to be said not all companies who offer enhanced search engine results are fully articulate about what they are doing, many of them have grasped the basic truths of living in a search-engine optimized world where the verb “to search” has been supplanted by [...]
Category Archives: SEO
5 reasons why Cuil is the future of search
July 31, 2008 – 5:10 pm
Cuil’s arrival on the search engine scene is has been a modest one, (Techcrunch defined their modesty as ’stealth mode’). It’s a brave step to venture into a world that giants like Microsoft haven’t yet been able to become category leaders in, and under scrutiny which seems to expect them to be as good or [...]
Will Carocean.co.uk Sink or Swim?
July 31, 2008 – 8:25 am
Now I love my cars, I really do. It’s like a curse, I really can’t help it. Spending an early Saturday morning trailing the classifieds on Pistonheads.com is a sad and lonely pass time (with one eye on the penny jar) which I enjoy. So when I heard that a new ‘Car [...]
Ten Tips for Better SEO Linking
January 31, 2008 – 1:05 am
Part of any good SEO strategies is linking. Google has always placed a value on quality links, both into your site, and from it. Recent reports [including from Cheeze] have suggested that Google is now favouring fresh content over links, but the importance of links has not disappeared.
So what are the methods to achieve more [...]
Google algorithim change favours fresh content over links
January 16, 2008 – 2:39 am
The Google Algorithim has been indexing content faster than ever before. The old days of waiting 6 weeks for your page to be indexed has long gone, with new blog posts being indexed in less than an hour.
This is great news, but it throws into question one of Google’s key alogirthim elements, which is linking [...]
From blog to search - how quickly can a blog post be indexed?
January 10, 2008 – 1:24 pm
We have been watching our blog posts to see how quickly they can be indexed by Google. This is an important little test as we can start to see the immediacy of content being fed into Google, which adds to the importance of having regular, relevant content published on a website. The last post we [...]
Google trialling voting functions on search results
November 29, 2007 – 9:57 pm
Last week we saw Facebook add thumbs up or thumbs down icons to your newsfeed so you can quickly tell Facebook what you like and don’t like. Now word reaches us from Googlified that Google is also trialling voting buttons on search results. The experimental feature enables you flag preferred results which will re-appear next [...]
Monitoring Bounce Rates - An Agency Viewpoint
October 22, 2007 – 12:38 pm
As an agency, we spend a lot of time looking at data, working to understand how our campaigns can be improved and our client’s ROI increased. These elements range from efficient bidding to responsive creative, all factors that can influence a customers predisposition before visiting a site and hopefully becoming a conversion.
One of the areas [...]
The SEO benefits of blog commentary
Jamie posted a new entry over at Chinwag, detailing the SEO benefits of blog commentary. Instead of chasing reciprocal, or cheap paid for links, spend time reading quality blogs and work on finding ways to leave appropriate and helpful commentary. When leaving commentary, most blogs allow you to leave a URL which will be displayed [...]