SEO is really not such a dark art. Although it has to be said not all companies who offer enhanced search engine results are fully articulate about what they are doing, many of them have grasped the basic truths of living in a search-engine optimized world where the verb “to search” has been supplanted by [...]
Category Archives: Best Practice
Green = Gold? Ethical Brands
August 11, 2008 – 3:38 pm
Many companies benefit from “green” or “ethical” association but how much of it is spin, and how many deserve that status? Such was the rush to adopt the magic green cloak, that skeptics set up the annual Greenwash awards. Still, the concept of ethical brands seems to be growing in direct proportion to people’s awareness [...]
Ten Tips for Better SEO Linking
January 31, 2008 – 1:05 am
Part of any good SEO strategies is linking. Google has always placed a value on quality links, both into your site, and from it. Recent reports [including from Cheeze] have suggested that Google is now favouring fresh content over links, but the importance of links has not disappeared.
So what are the methods to achieve more [...]
A small comment on comments
This blog has been growing over the past week and we are delighted with the take up and readership so far. Part of any blog is the comments we get, after all this is meant to be a form of discussion. On the Cheeze blog we are moderating comments which means your response may not [...]