What a great way to introduce Seesmic. John Cleese connects with us mere mortals on Seesmic. Thanks to Loic LeMeur & Dean Whitbread for making this possible.
Introducing Seesmic & John CleeseA video recorded for the Cheeze blog.
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Author Archives: Jamie Riddell, Director of Innovation
John Cleese appears on Seesmic
October 7, 2008 – 9:16 pm
Build your own social network
October 7, 2008 – 12:51 pm
The interest for branded social networks continues unabated, with many brands and businesses opting for a Facebook fan page to achieve their networking aims. Brands like the PDSA [a Cheeze client] are now harnessing Facebook and associated social content to great effect.
However, placing your brand on someone else’s platform is not always the right choice [...]
Microsoft pay users to search. Bruce Forsyth would be proud…
October 2, 2008 – 4:05 pm
The latest attempt for Microsoft to gain traction in the search market comes in the shape of SearchPerks. Like [bust] ad models of days gone by [Alladvantage, bepaid.com etc.] SearchPerks encourages users to sign up and earn credits based on searching behaviour.
The programme, limited to 25,000 people installs a small tracking device [Internet Explorer only [...]
Is the next advertising trend ‘emotion’?
September 26, 2008 – 1:39 pm
OK so these are still thoughts, but with the launch of Hypertargeting on Myspace and talk of Last FM offering advertising based on music consumption, are we set to see a new trend in tieing emotion to our advertising.
With search still taking the largest slice of the digital advertising budgets one could argue that there [...]
Election 08. The ‘coming of age’ for twitter?
September 26, 2008 – 1:19 pm
Here at Cheeze towers, we suspect that the US elections 2008 will do for microblogging what 2004 elections did for blogging. Namely bring them into the mainstream of our culture. Twitter, at the forefront of microblogging is now seen as an important channel for politicians and their followers.
Barack Obama has a Twitter account [although we [...]
How Social Opinion will Help Shape Search in 2009
September 26, 2008 – 11:39 am
I presented some initial thoughts yesterday at Ad Tech. The talk was covering my thoughts on how social opinion can help define search campaigns. In the presentation, we looked at various ways in which I would look for information on the new Nokia N96, looking at what Google, Yahoo and Twitter would tell me and [...]
See us at AdTech London.
September 23, 2008 – 3:38 pm
Ad Tech London starts tomorrow. Cheeze will be in attendance on both days with a stand and I will be presenting “How Web 3.0 and consumer opinion will shape Search in 2009″ late on Thursday.
We are on stand 194 located just outside the networking area towards the Pret a Manger.
See You There? The National Hall [...]
Tracking Paid Search Through the Purchase Decision Cycle
September 5, 2008 – 12:46 pm
Paid search has often been seen as a purely direct response advertising mechanism but recent work has proven how search can and should be used for brand building.
Google’s move to open up the bidding arena has meant there has never been a more important time to look at all avenues where your company’s product can [...]
Google launches browser to sell more stuff
September 2, 2008 – 10:51 am
Google Chrome is launched today. An open source browser aimed directly at IE7 and Firefox in attempt [we suggest] to package more tools into one location, for the benefit of the consumer, and of course to sell more stuff.
The official announcement is here.
We will be writing more about this once we have had a play, [...]
From Google to Goggles - Marketing 2.0 to 3.0
September 2, 2008 – 10:34 am
Web 3.0 is starting to gain mentions in marketing circles. Unlike 2.0 which was resplendent with big top brands like Facebook and YouTube, the advent of web 3.0 [from a marketing perspective] will be less obvious.
If marketing to web 2.0 involved aligning brands with and attempting to connect to social media channels [Facebook, YouTube etc.] [...]
