Team GB Euphoria continues to captivate us here at Cheeze towers which got us thinking, ‘Is Team GB the new Cool Britannia?’ It feels like we haven’t been ‘cool’ for some time, but with Team GB riding high in the olympic medal tables, it finally feels like we are living back in ‘Cool Britannia’.
The BBC [...]
Author Archives: Jamie Riddell, Director of Innovation
Is “Team GB” the new “Cool Britannia”?
August 19, 2008 – 1:03 pm
Top 5 reasons why email is flagged as spam
August 8, 2008 – 8:13 am
Marketing Sherpa, one of the leading research portals published this study into the 5 top reasons why consumers flag email as junk or spam. Top of the list was the fact the consumer had not requested the content, which is often true, but the consumer sometimes forgets how and why they signed up. You should know, so [...]
Don’t forget the daily checks
August 7, 2008 – 4:13 pm
This week has seen the latest QBR (Quality based ranking) update from Microsoft adCenter [site | blog]. Quality based ranking is the name for one of Microsoft’s algorithmic formulas that calculates which ads appear in the top tier paid search positions, above the natural search listings. Essentially positions one, two and three. This is an [...]
Wordle, Tag Clouds just got sexier
July 30, 2008 – 4:35 pm
Tag Clouds have been one of the defining visual styles of ‘web 2.0′ - you can see our tag cloud on the right hand side there. In essence a tag cloud monitors every word you publish [in this case, tags] and displays them randomly with size and weight based on frequency of word. In our [...]
Google launches Wikipedia Rival
July 29, 2008 – 8:11 am
Google announced last week, the full launch of their Wikipedia beater, Knol [short for Knowledge.] It has a long way to go to beat the 8bn+ articles written on Wikipedia, or the 9.6m unique users in the UK. However, they have a cunning plan up their sleeves.
With immediate effect, any contributor can earn income for [...]
Google tops 1 trillion URLs..
July 28, 2008 – 6:11 pm
With all the noise of new product launches, and more innovation, it is sometimes hard to remember the original search battle was over index size. Namely, how many pages did each search engine index?
On Friday Google [in what seems to be a new spirit of openness] announced they had topped the 1 trillion mark. That [...]
Yahoo BOSS and the odd description of Daylife
July 24, 2008 – 12:43 pm
OK, Yahoo launched BOSS last week [Build your own search service] in attempt to find market share in this tough [for them] market. You can find out more about BOSS here, or read my review of BOSS and opinions around its ability to save Yahoo over on Chinwag.
One of the first search tools out the [...]
Google to buy Digg?
July 23, 2008 – 9:52 am
StrategyEye this morning published rumours from ‘multiple sources’ that Google was in the final stages of aquiring Digg.com the market leading social news service. The rumoured price tag is $200m which seems quite fair in this near hysterical market [remember the $1bn to $15bn valuation of Facetbook?].
The details are currently sketchy and we will post [...]
Blog Upp! - Just another exchange?
July 22, 2008 – 2:20 pm
Thenextweb published an interview with the founders of Blog Upp! a new solution set to boost your blog visibility for free! As an agency always looking at new opportunities we read on… Blog Upp works by inviting you to their widget [seen here on the bottom right hand side of the page] which displays other [...]
5 reasons why the Google Yahoo deal may be good for advertisers
July 15, 2008 – 12:30 pm
OK, this story has been out for a few weeks now, and if you recall there has been a lot of heated debate mainly centered around the concern of Google monpolisation and potential price fixing.
At Cheeze we also have concerns that the Google deal will effectively take Yahoo out of the frame as an independent [...]
