This story is still rumbling on, it started this morning when highly influential blogger, Robert Scoble, had his Facebook account locked. He had been violating the terms of service by running an automated script on FB to see if he could integrate the data he had on FB with that on Plaxo. As the day [...]
Author Archives: jamie riddell
Google trialling voting functions on search results
November 29, 2007 – 9:57 pm
Last week we saw Facebook add thumbs up or thumbs down icons to your newsfeed so you can quickly tell Facebook what you like and don’t like. Now word reaches us from Googlified that Google is also trialling voting buttons on search results. The experimental feature enables you flag preferred results which will re-appear next [...]
Book julebilen nå!
November 29, 2007 – 4:41 pm
Book Now for Christmas!
With less than 30 days before Christmas, our thoughts turn to festive cheer, and of course, delivering client sales. This example is from our latest CRM delivery for Budget Car Rental Norway. This reguar mailshot helps Budget Norway keep in touch with its customers and of course, achieve additional sales, this month [...]
Google mobile maps - helping you find where you are - without GPS.
November 28, 2007 – 11:35 pm
In 1995, when Jamie was first working in digital agencies, there was talk of mobile phones being able to triangulate where you were and send you a message offering a free coffee when you walked past Starbucks. Roll on 12 years (crikey!) and it’s still not happening. BUT, Google are launching a new product for [...]
Digital Marketing Group named UK’s 4th biggest digital agency by Campaign magazine.
November 27, 2007 – 12:52 pm
On 9th November, Campaign published its annual round up of the UK’s top agencies and in its inaugural year, Digital Marketing Group achieved 4th place.
Chief Executive Ben Langdon commented “We’re very proud of such a significant achievement in such a short time. What sets us apart from other digital agencies is that we bring [...]
Why England’s qualification failure isn’t all bad news.
November 26, 2007 – 7:07 pm
There have been a number of negative advertising reports since England failed to qualify last week. These reports all centred around the ‘drop’ in brand spend where there could have been a boost if England were in Euro 2008. But at Cheeze, we are slightly more philosophical.
Our experience shows that major sporting football tournaments, where [...]
The Beauty of Online Advertising
November 22, 2007 – 10:55 am
The political ’storm’ this week gave great opportunities for ‘on the ball’ advertisers. Reading a blog post this morning, I noticed an ad from Total Recall UK, an online backup company which you can see below. Its a great example of how online advertising can be changed for the moment to maximise the opportunity and [...]
Happy 1st Birthday DMG
October 26, 2007 – 3:25 pm
The Digital Marketing Group plc. celebrated its first anniversary with cake, and an award. Happy Birthday DMG - we’re delighted ot be part of it!
SHARETHIS.addEntry({ title: “Happy 1st Birthday DMG”, url: “http://www.cheeze.com/blog/20072610/happy-1st-birthday-dmg/” });
Sphere: Related Content
Monitoring Bounce Rates - An Agency Viewpoint
October 22, 2007 – 12:38 pm
As an agency, we spend a lot of time looking at data, working to understand how our campaigns can be improved and our client’s ROI increased. These elements range from efficient bidding to responsive creative, all factors that can influence a customers predisposition before visiting a site and hopefully becoming a conversion.
One of the areas [...]
The SEO benefits of blog commentary
Jamie posted a new entry over at Chinwag, detailing the SEO benefits of blog commentary. Instead of chasing reciprocal, or cheap paid for links, spend time reading quality blogs and work on finding ways to leave appropriate and helpful commentary. When leaving commentary, most blogs allow you to leave a URL which will be displayed [...]