Yahoo BOSS and the odd description of Daylife

OK, Yahoo launched BOSS last week [Build your own search service] in attempt to find market share in this tough [for them] market. You can find out more about BOSS here, or read my review of BOSS and opinions around its ability to save Yahoo over on Chinwag.

One of the first search tools out the door is called Daylife. Reading the official description, I was left a little confused:

Daylife To-Go is a new self-service, hosted publishing platform from Daylife. Anyone can use this platform to automatically generate 100% customizable pages and widgets. Daylife To-Go uses the BOSS API platform to power its Web search module.

So, I took a look at the site and found a much easier explanation,

Daylife’s new customization wizard lets anyone make their own version of Daylife and launch a news portal in minutes, in your own voice, brand, and feel.

Why couldn’t they say that in the first place?

I’m off to build a news portal..

TTFN

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