Digital Marketing Group launches its latest innovation; Digital Brain, at the International Direct Marketing Fair in April. Digital Brain delivers ‘Positive Interactions’ for brands and consumers alike by ensuring communication occurs as a natural, two-way interaction, precise in both timing and relevance to each individual consumer.
Digital Brain brings together online and offline data in real time, allowing brands to put in place unique contact strategies for each individual based on their historical data and real time interactions. These contact strategies can deliver content across multiple channels.
At the heart of Digital Brain is a flexible real-time decisioning engine developed from significant experience of sophisticated analytics and modelling. Digital Brain is ‘light on its feet’ to meet marketers’ needs and is self sufficient in working with key data extracts rather than integrating with core central databases and so avoids the need for large scale database deployments or enterprise wide infrastructure developments
Alongside this, Digital Brain provides the ability to create rules, test, learn and amend in real time – allowing marketers to test and learn in order to create real advantages.
Digital Marketing Group will be on stand W620 at this year’s International Direct Marketing Fair, being held at Earl’s Court 2 in London between 29 April and 1 May. Demonstrations and consultancy sessions on Digital Brain will be taking place on the stand during the show, and representatives from each of the group’s seven companies will be on hand to discuss the myriad of products and services on offer to marketers.
Ben Langdon, chief executive of Digital Marketing Group comments:
“Relevance and timing are key to generating what we have dubbed a ‘Positive Interaction’ with consumers; where both brand and consumer get what they want. The development of Digital Brain has succeeded in offering brands a means to generating the most appropriate interaction with each consumer, at a totally individual level, defined by relevance and timing.”
“This is simply good direct marketing - ensuring the message to the individual consumer is personalised, relevant and timely. What’s important is developing the means to understand, instantly, what is the most appropriate response. To the customer, they stop being ‘marketed’ to, and instead are presented with a communication that is more likely to generate a Positive Interaction between a consumer and the brand.”
“Digital Brain is not so much a product as a philosophy, and supporting brands in dramatically improving the relevance and timing of their interactions with their customers is at the very core of Digital Marketing Group.”
http://www.dmgdigitalbrain.co.uk/
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