Google and the Social Graph

Recently there has been mention of Google’s new social graph API (an API is n interface for letting a program communicate with another program over the web), the main question of course is what is it?

Well the best explanation we have so far, is

“it’s an automated tool that pulls all your social data into one stream”

Currently a user could have many friends on several platforms, using an application powered by this API that user could both search for and receive updates/information on those friends regardless of chosen platform.

The API works like a search, it uses the public URLs of a user (blog, LiveJournal, Twitter account etc) and the public connections between users, the links on each others blogs or homepages to locate and index friends of that user.

By checking all of the connections the API can tell if the friend is genuine and the application can act accordingly. Developers can use this to create apps that can keep friends in touch of each other regardless of their chosen platform. Similar tools, that work to harness all your social data into one stream have been around for a while, sites like Pownce and Jaiku (now a Google company) have been streaming this knowledge for some time by pulling in your RSS feeds from social sites.

A good example of this API in action is Plaxo Pulse, the first to use this API it shows users updates of other friends on multiple platforms – effectively the user can have a friend RSS feed that shows updates on blog entries, media uploads (photos, videos etc) – continuously updated and all automatic.

So this is cool, and part of Google’s continued aim to make sense of the web. Now with their social API, they are now trying to make sense of the social web and of human connections - but where will it end?

You can see the API pages here.

Sphere: Related Content

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*
« Back to text comment