Cheeze Blog

Team GB Euphoria continues to captivate us here at Cheeze towers which got us thinking, ‘Is Team GB the new Cool Britannia?’ It feels like we haven’t been ‘cool’ for some time, but with Team GB riding high in the olympic medal tables, it finally feels like we are living back in ‘Cool Britannia’.

The BBC ran a headline today online, looking at ten ways in which we have changed since the weekend olympic medal haul,

It might be our national sport, but any headlines about the English Premier League kick-off at the weekend were eclipsed by talk of lightweight double sculling and finn class sailing.

We can see this opinion is not just in the major publications, but the consumers are also actively talking about ‘Team GB’ this graph from blogpulse.com shows the massive leap in the number of mentions for ‘Team GB’. Whilst ‘Team GB’ is not a new term, we can clearly see the growth from the start of the Bejing Olympics but the massive leap actually occurs from Saturday morning, the 14th August.

So, with this onslaught of good will and good commentary, is Britannia cool again? For the time being, we think so..

But its not just the bloggers that are catching on to the term, “Team GB”, Google Trends also shows us a massive leap in “Team GB” references through August, again with a boost from the weekend.

And its not just us at home blogging and searching, the Olympians themselves are also blogging, usually with a brand endorsement or publication [see Jeanette Kwakye's blog on the Mirror.co.uk or more International Olympians blogging as part of Lenovo's global marketing effort around the games.]

So, with all this chatter, do we think Britannia is once again, cool? We think so…*

[* for the time being at least..]

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At Cheeze we aim to combine our interests in the real world with our interest in improving our clients campaigns using the best tools, the best knowledge and the best teams. Using data like this helps our paid search and natural search campaigns improve through smart use of harnessing knowledge, ensuring our activity is in line with market sentiment. We also use this information for our 2.0 activities and strategic consultancies.

Check the main site for more about us, or call Tom Griffiths on 01473 236892 [or use this contact page]if you wish to discuss anything for paid search to Ynglings…