It’s a 0:0 draw in the (mis)match between social media and big brands, as both seem to have lost out. Quite why brands are in a battle with social media in the first place is the question. There are doubtless going to be posts and comments all over the online world saying how Mattel / [...]
Monthly Archives: August 2008
Is “Team GB” the new “Cool Britannia”?
August 19, 2008 – 1:03 pm
Team GB Euphoria continues to captivate us here at Cheeze towers which got us thinking, ‘Is Team GB the new Cool Britannia?’ It feels like we haven’t been ‘cool’ for some time, but with Team GB riding high in the olympic medal tables, it finally feels like we are living back in ‘Cool Britannia’.
The BBC [...]
Lucky Christine
August 14, 2008 – 6:30 pm
SEO is really not such a dark art. Although it has to be said not all companies who offer enhanced search engine results are fully articulate about what they are doing, many of them have grasped the basic truths of living in a search-engine optimized world where the verb “to search” has been supplanted by [...]
Green = Gold? Ethical Brands
August 11, 2008 – 3:38 pm
Many companies benefit from “green” or “ethical” association but how much of it is spin, and how many deserve that status? Such was the rush to adopt the magic green cloak, that skeptics set up the annual Greenwash awards. Still, the concept of ethical brands seems to be growing in direct proportion to people’s awareness [...]
Top 5 reasons why email is flagged as spam
August 8, 2008 – 8:13 am
Marketing Sherpa, one of the leading research portals published this study into the 5 top reasons why consumers flag email as junk or spam. Top of the list was the fact the consumer had not requested the content, which is often true, but the consumer sometimes forgets how and why they signed up. You should know, so [...]
Don’t forget the daily checks
August 7, 2008 – 4:13 pm
This week has seen the latest QBR (Quality based ranking) update from Microsoft adCenter [site | blog]. Quality based ranking is the name for one of Microsoft’s algorithmic formulas that calculates which ads appear in the top tier paid search positions, above the natural search listings. Essentially positions one, two and three. This is an [...]
Viral Politics, USA
August 2, 2008 – 12:36 pm
As the battle hots up across the pond in the US presidential elections, sophistication has grown in the use of the web now that viral video can be multiplied out, via widgets and embedding, to proliferate views far away from the original destination. It’s also interesting to note that the web campaigns of the two [...]
