Recommendations have always been an important part of any decision making process when seeking out what you need. And the art of recommending is officially as old as the hills, so it comes as no surprise that in this modern age, a recommendation still holds a lot of weight.
After posting my last article about the rise of human edited search results, I discussed it on Twitter.com with my social network there. Nick Butler, aka Loudmouthman (www.twitter.com/loudmouthman) raised the point that any social network such as Twitter can be its own recommendation engine, and he’s right. The Twitter community are constantly sharing knowledge, links and opinions and are always keen to help. So whilst sites like Twitter may not be officially a search engine it is still an important source of knowledge and recommendations.
As we move into 2008 we again need to think about the importance of our content, and of course of service, delivery and all other parts that make up a business. We have seen the rise of blogging as an important tool for recommendations or otherwise so we should not forget the growing channels such as Twitter (and not forgetting Jaiku) which, when used with your community can be an important source of knowledge and dissemination.
Come and ask us for recommendations, join us on Twitter:
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One Comment
Jamie thanks for the link and the attribution. To be fair to those whose shoulders I have stood upon I guess Robert Scoble and Jeremaih Owyang have been influential in helping me “see” where networks have come and gone. For my part I have looked at Social Networks and their optimisation as being another skillset and discipline of marketing and PR. For which I wrote about that and other things over at OReilly. http://www.oreillygmt.co.uk/2007/07/social-network-.html
Thanks for reading.