Facebook have recently released Beacon. Beacon, part of the sites ‘new’ business products, enabling a brand or business to capture their user’s actions on their own website and send those actions to Facebook for Social Ad distribution into the News Feed.
This new form of behavioural targeting leverages the way social networks work in a new [...]
Last week we saw Facebook add thumbs up or thumbs down icons to your newsfeed so you can quickly tell Facebook what you like and don’t like. Now word reaches us from Googlified that Google is also trialling voting buttons on search results. The experimental feature enables you flag preferred results which will re-appear next [...]
Book Now for Christmas!
With less than 30 days before Christmas, our thoughts turn to festive cheer, and of course, delivering client sales. This example is from our latest CRM delivery for Budget Car Rental Norway. This reguar mailshot helps Budget Norway keep in touch with its customers and of course, achieve additional sales, this month [...]
In 1995, when Jamie was first working in digital agencies, there was talk of mobile phones being able to triangulate where you were and send you a message offering a free coffee when you walked past Starbucks. Roll on 12 years (crikey!) and it’s still not happening. BUT, Google are launching a new product for [...]
On 9th November, Campaign published its annual round up of the UK’s top agencies and in its inaugural year, Digital Marketing Group achieved 4th place.
Chief Executive Ben Langdon commented “We’re very proud of such a significant achievement in such a short time. What sets us apart from other digital agencies is that we bring [...]
There have been a number of negative advertising reports since England failed to qualify last week. These reports all centred around the ‘drop’ in brand spend where there could have been a boost if England were in Euro 2008. But at Cheeze, we are slightly more philosophical.
Our experience shows that major sporting football tournaments, where [...]
The political ’storm’ this week gave great opportunities for ‘on the ball’ advertisers. Reading a blog post this morning, I noticed an ad from Total Recall UK, an online backup company which you can see below. Its a great example of how online advertising can be changed for the moment to maximise the opportunity and [...]
The SEO benefits of blog commentary
Jamie posted a new entry over at Chinwag, detailing the SEO benefits of blog commentary. Instead of chasing reciprocal, or cheap paid for links, spend time reading quality blogs and work on finding ways to leave appropriate and helpful commentary. When leaving commentary, most blogs allow you to leave a URL which will be displayed [...]