About us

From its very inception, Cheeze has provided a unique combination of service and cutting edge digital marketing solutions.

Quite simply, in terms of innovation, Cheeze is unparalleled. It has maintained this unrivalled position through a process of industry fascination, research and investment. The result: an agency that can revolutionise your digital marketing strategy from implementing an advanced PPC campaign to a Second Life corporate island.

We’ve grown 300% in the last three years, and we think that this is the best proof that we are giving our clients what they need.

11 reasons to talk to Cheeze about your digital marketing requirements:

1. We are a digital direct marketing agency with a 100% focus on internet based marketing and media

As digital specialists, it is our mission to ensure that our clients’ campaigns are kept at the cutting edge of all digital developments. Jamie Riddell, is our Director of Innovation and it’s his role to drive our expertise in new areas. He’s a great person to talk to if you have any questions about the future of marketing on the web or would like to know more about new developments in marketing such as Second Life, Blogvertising or Google Earth..

2. We offer a full range of digital marketing and advertising services under one roof

We work across all digital channels, and have experts in all of the following:

  • Search Engine Marketing (PPC)
  • Search Engine Optimisation (SEO)
  • Digital Advertising
  • Price Comparison Marketing
  • Digital Creative
  • Web 2.0
  • Strategic Consultancy
  • Media Buying & Planning
  • Email Marketing

3. Sectors we work within, but not limited to:

  • Travel
  • Finance
  • Retail
  • Healthcare
  • Education

4. Some of our clients include:

  • Holiday Cottage Group (Part of RCI Group &Wyndham Worldwide)
  • Budget Car Rental
  • Imaginative Traveler
  • Fred Olsen Cruises
  • AXA plc
  • BUPA
  • Transform Medical Group
  • RSPCA Pet Insurance
  • Canterbury of New Zealand

5. Professional memberships and affiliations:

  • Members of the IPA
  • Members of the DMA
  • Google Adwords Qualified Company
  • Yahoo Ambassadors
  • MSN AdExcellence Qualified

6. We have a proven track record in getting the right results for clients.

We have been planning, buying and optimising online campaigns since 1999, and have built a bespoke database of results which gives us a huge amount of information about what works, and equally important what doesn’t, across many criteria. These include channel, publisher, search, display, creative format, seasonality, day of week and time of day. We use this knowledge to fast track online programmes, whilst minimising the cost risk to clients and increasing returns. That’s why we achieve an average ROI of 20 across our client base.

7. We build long-term relationships with our clients

We have used our proven approach to build successful, 12 month online marketing programmes for a wide range of clients, including those in the travel, finance, retail, charity and health sectors. Our account teams are committed to getting the very best results for their clients and we are very proud of the feedback our clients give us on account management. It is fundamental that all our client accounts are properly resourced, and are given the very best in support. We run regular client days including innovation sessions, publisher open days and even offer client staff training, if required. Several of our clients have with the agency for more than six years.

8. We are a top ten media buying agency

In 2006, we negotiated and managed £10.7 million of online media budget for our clients, which included over 3,500 buys, across more than 200 publishers. We have senior relationships with all the important publishers and we work with many of the smaller, niche ones too. We also negotiated over £4 million of additional value for our display advertising clients, that’s an average saving of 70% against ratecard costs.

9. We have invested in the best online research and tools available

All our clients have access to:

  • Neilsen net ratings (publisher data, trends and coverage),
  • Adrelevance (competitor monitoring)
  • TGI (Market research, trends and profiling)
  • For paid for search management, we use the market leader in automated search management, “DART Search” from DoubleClick.
  • We have also developed our own in-house tool Bid999™ (search marketing) and BLAD (for Blogvertising and Podvertising).

10. Our people are our most important asset

Cheeze employ 30 people across two offices (London and Ipswich). Although everyone focuses on the digital channels, we have in-house experts in digital media planning and consultancy, search marketing, creative development and production, web 2.0, email, customer retention marketing and research.

CPD is important to us and in 2006, we won two IPA “Excellence in CPD” awards for our staff training programme.

11. We are a DMG company

In January 2007, Cheeze joined Digital Marketing Group plc. “DMG” is one of the UK’s leading digital direct marketing platforms, offering an integrated range of services including digital marketing, digital media, direct marketing and data services within a highly focused, specialist Group. This integrated platform gives DMG’s clients the ability to coordinate their 'online' and 'offline' direct marketing strategies and concurrently gives clients access to the skills necessary to input, collect, analyse and apply customer data in order to generate more effective digital direct marketing, higher brand-consumer loyalty and improved profitability. DMG is listed on AIM.

Cheeze’s sister agencies are:

  • Graphico
  • Inbox Digital
  • Dig For Fire
  • HSM
  • Jaywing
  • Hyperlaunch